Award Winning PR Guru débuts as an author and shares her secrets for success!

Award Winning PR Guru débuts as an author and shares her secrets for success!

Mavis Amankwah, award winning founder and Managing Director of PR & communications agency Rich Visions, débuts as an author with her new business handbook; ’44 Ways to Grow Your Business or Brand – A step by step guide to increase profits’.

Aimed at existing and aspiring business owners, ’44 Ways’ is an invaluable handbook which draws heavily on Mavis’ formidable experience gained running her own company for over a decade. The book lists 44 sharply observed nuggets of wisdom advising budding entrepreneurs on the fundamental marketing and promotional techniques they must use to sustain their business and increase profits.

The official launch for ’44 Ways to Grow Your Business or Brand’ took place on 19th September 2011 in Central London, by invitation only.

Friends, family and business associates gathered for a VIP Champagne reception at the Ghana High Commission in Belgrave Square, London. The event was officially opened by representatives of His Excellency Professor Kwaku Danso-Boafo. Mr George Fynn, Head of Trade and Investment and Ms Wilhelmina Asamoah, Head of Education, equally expressed how excited they were that the event was being held at the High Commission, and how proud they were of the example Mavis has set for all Ghanaians in the diaspora.

TV & Radio presenter Henry Bonsu, conducted a live interview with Mavis, discussing her business journey thus far as well getting her to reveal why she felt compelled to write a book exposing the secrets of her success. Henry concluded the interview by giving his own personal review of the book.

“In her first book, 44 Ways to Grow Your Business or Brand, Mavis Amankwah explodes all those myths about why there aren’t as many successful African and Caribbean entrepreneurs as there should be. For a start she’s willing to share all the things she’s learnt, not just the general SWOT and PEST analyses you’ll find in any business guide, but specific examples of her own company’s weaknesses, and how she turned them around. Mavis emphasises the basics of book keeping, profit and loss, and, crucially, marketing and PR – often the first casualty of a downturn.

It’s a short read, refreshingly low on the kind of jargon that can make other guides seem unreadable, but high on anecdotes, inspirational quotes, and sound business principles. As Mavis herself suggests, it’s the kind of book a young entrepreneur, a new or established small business or a sole trader looking to expand, will find extremely useful." Henry Bonsu

Caroline Marsh (Britain’s leading female property investor) and Eryca Freemantle (Motivational and Empowerment speaker) were also in attendance along with dignitaries from Hackney Council, Women’s Business Centre, MoneyGram and AMREF to name a few.

Mavis also received personal well wishes for the launch and the long-term success of the book from Reggae Reggae Sauce founder, Levi Roots and CEO of MOBO, Kanya King.

Following the successful launch, Mavis will be hosting a series of events in honour of her début as an author, including a post launch and networking evening, an aspiring entrepreneurs coffee morning and a ‘We Mean Business’ event for women.

Mavis is a three-time award-winner, and regular fixture in PR Week as one of the ‘most influential people in PR’ and has also been featured in over 90 press titles including The Guardian and Marketing Week. Her first book is a dedication to the unwavering work ethic required to make any business profitable and describes how she has made the most of these successes and also learnt from her occasional failures.

The company founded by Mavis, Rich Visions, has grown year on year despite the economic slowdown, more profitable ventures have since been added to her empire.

’44 Ways to Grow Your Business or Brand – A step by step guide to increase profits’, will be available online via and local book stores from 20th September 2011.

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