Wanna Pizza of the La Dolce Vita Festival?

Wanna Pizza of the La Dolce Vita Festival?

Discover Italian lifestyle culture at the UK’s largest Italian Exhibition – Olympia 8th – 11th March

ITALIAN STYLE SET TO MAKE ITS MARK ON LONDON SEASON – tickets go on sale for La Dolce Vita Festival, Olympia, London, 8-11 March 2007

London’s social season is set to kick off early this year with a fabulous Italian theme, as tickets go on sale this week (ending January 13), for the La Dolce Vita Festival, held at Olympia between 8-11 March 2007.

There is no better way of dusting off those UK winter blues by looking forward to the sunny and stylish inspiration of the very best of Italian food, wine, design, fashion, property and travel – all of which will be represented by over 160 exhibitors at this renowned celebration of Italian culture and style. Total immersion in the Italian way of life is the promise for all visitors, and the Festival even has its own official currency- the Fiorini- with which you can buy all the delights on offer in the Piazza.

Fun for Foodies

Gastronomically, you can seek inspiration from established Italian celebrity chefs, Giorgio Locatelli and Aldo Zilli, who will be whipping up their favourite childhood dishes in the Buongustaio Theatre, and then try your hand at a pasta cooking master class at the “Scuola di Cucina”. Or you can let the chefs do it all for you, by dining in style in the Fiat-sponsored “Piazza Italia” which will feature an impressive array of London’s most celebrated Italian restaurants including Zilli Fish, Latium, Via Condotti, and Sardo. Valentina Harris, chef at London’s Amici restaurant, will also be there, plus exponents of the extolled Italian “Slow Cooking” method and experts preparing the latest, lavish Italian cocktails. Or you can simply take in the atmosphere with a double espresso from the iconic Bar Italia.

If you want to take some Italian ingredients home with you, stroll through the “Mercato” and inhale the rich aromas of a huge selection of Italian cheeses, cured meats, truffle oils and chocolates, plus countless varieties of olives and olive oil. But first take a taste of what’s on offer, washed down by your personal Italian wine tasting programme.

Designer Delights

The best of Italian design will be well represented at the Festival, not least by a dramatic presentation of the design evolution of the Spider sports car in the spectacular Alfa Gallery, with a first opportunity to see the latest Spider to be launched in the UK.

The iconic design of Gaggia coffee machines is another example of beauty that works, and a full range of fashions and luxury accessories will also be on show to satisfy the fashionistas amongst you. Home interiors are another demonstration of Italian design, with leather and luxury a recurring theme, and you can admire the stunning selection of lamps on offer designed by Rosanita Marcenaro.

Culture and Entertainment

Join the Ferrarelle team to enjoy an “Aperitivo in Musica”- listening to top musicians directly from Rome, theatrical performances and traditional dances, while sipping drinks and tasting delicious canapés. A full programme of entertainment will be staged throughout the Festival, offering visitors rest and revival.

The Property Plus

If you are dreaming of owning a property in Italy, where there is no inheritance tax, look no further than La Dolce Vita – the largest Italian property showcase in the UK. Whether you are looking for a restored Tuscan paper mill, a Venetian apartment, a shoreline residence on Lake Garda, a mountain retreat in Abruzzo or a farmhouse in Puglia, experts are on hand to guide you through the paperwork. A real plus in this respect is the Property Theatre, brought to you by estate lawyers Giambrone and Law International Law Practice, with a tailored programme of informative talks and interactive sessions.

Your Italian Journey

Many regions of Italy are individually represented at La Dolce Vita, offering an infinite variety of travel and leisure pursuits to tempt you for your next Italian holiday, ranging from staying at Palladian villas in Veneto to designer shopping in Lombardio. The Festival will show you easy ways to learn Italian, and even to get married in Italy, with the addition of a new Wedding Pavilion with planners on hand to make your big day just perfect.

Tickets now available

There are many different ways to experience La Dolce Vita, with tickets now on sale for the four day Festival, spanning the evening of Thursday 8 March to Sunday 11 March. A standard ticket is £16 per person, with a £2 discount available for advance bookings on the website using the promotional code ‘ADV’. Tickets for children aged 6-14 are £8… and especially recommended for families is the “bambino” Sunday on 11 March, when Italians at the Festival will be focussing on their traditional celebration of family life. You can also buy a premium ticket for £28, which includes entrance plus £15 worth of “Fiorini” to spend in the Piazza.

For a stylish start to the festival, for £35 you can attend the Gala Evening between 6 and 10pm on Thursday, March 8, where you can socialise with Italian celebrities and their friends in the UK, meet the celebrity chefs, preview the Festival and have an included allowance of £15 worth of Fiorini to spend.

But if you really want to do La Dolce Vita inclusively and in style, then there are a limited number of VIP tickets for £95 each which covers VIP entry, access to the Ferrarelle VIP lounge, a complimentary glass of prosecco, a cookery school session and a fine dining experience with a 3 course Italian meal and accompanying wine. This unique experience also gives VIPs the opportunity to dine with celebrity chef Giorgio Locatelli, who is bringing his exclusive West London restaurant, Locanda Locatelli, to the show.

A Festival Guide worth £10 is included for all tickets, and there is a booking fee applying to each ticket. The Festival is open to the Public from 6pm-10pm on Thursday 8 March; from 12noon until 9pm on Friday 9 March; from 11am to 7pm on Saturday 10 March, and from 11am to 6pm on “Bambino” Sunday 11 March.

La Dolce Vita Festival director, Silvia Dorigo, said, “There is now a huge following in the UK for a more Italian way of life, with its unique blend of style, quality and passion. La Dolce Vita Festival offers a great day out and a chance to immerse yourself in the Italian love for good food, wine, cars, holidays and fashion. Given that there is no inheritance tax in Italy, property is also a particular focus, with the largest Italian property offering on show in the UK, offering everything from the most stylish villas in Tuscany to the unique Trullo’s of Puglia. Say goodbye to the English winter and welcome the spring in, Italian-style, by visiting us at Olympia between March 8 and 11.”

La Dolce Vita awaits you…it’s a whole luxury way of life.

Fast cars, first rate food and wine, fashion, travel and exceptional properties.

To book the tickets of your choice visit www.ladolcevitaevent.co.uk or call the 24-hour ticket line on 0870 842 2214.


Region: All
Venue Address: Hammersmith Road, London
Website: http://wwwladolcevitaevent.co.uk
Press Tickets: Available
Sponsorship: Not Specified
Press Tickets:
Name: Merryn Andrews
Phone: 08704203237