The show team are back along with their new partners Reliance India Call to offer the public a second dose of Bollywood glamour and glitz this year with their dazzling event: The Asian Lifestyle Show taking place at London’s Olympia on the 6th, 7th & 8th July. Tony Lit, MD of Sunrise Radio and Show Director to the event said of the new partnership with Reliance India Call “… we are thrilled to have another brand leader associated with our show; together we are committed to delivering a first class event at London Olympia for the fourth time in as many years”. Reliance India Call is part of India’s largest private information and communication provider and provides reliable and seamless connectivity between four continents. Vijay Saggar, Show Organiser and Managing Director of Himalaya Shows, Events and Exhibitions agrees that the new partnership will “make this year a very, very special one”. Since its launch in 2004 at London’s Olympia, a show that saw them thrown into the media spotlight after being shortlisted for ‘Best Launch Exhibition’ by AEO – the show has gone from strength to strength. The show boasts massive attendance figures and has thus enjoyed a footfall of over 120,000 people over the first three shows alone with visitors annually spending an estimated £6million.
Now in its fourth year, this event is recognised as THE largest and most successful celebration of Asian culture in Europe and following on from its appearance at NEC in Birmingham the team have commented on the effort they have put into the up and coming event: “…we have worked harder than ever this year to deliver the greatest show in our history so far”.
Evidence of this commitment to 2007’s show can be seen in their line-up boasting the awesome presence of Indian’s very own Baadshah of Bollywood – The King Khan himself among others. Shah Rukh Khan is a highly sought after star and his most famous line “I am a wanted man across the world but you must understand one simple fact… it is not difficult to catch Don, it is impossible!” has to date been true of his real-life character off screen… until now. He will be making appearances at the show for autograph and photograph opportunities at the Western Union Meet Bollywood Autograph Signings Stage and appearing on the Bollywood Connect Entertainment Stage. A winner of innumerable awards, Shah Rukh Khan was recently immortalised in wax at Madam Tussauds London – but if you want to see the real thing, your best chance appears to be The Reliance India Call Asian Lifestyle Show. It seems when you have a good show with a loyal following, the stars just can’t resist signing up. Other celebrities confirmed for this years show are:
Sai Deodhar & Shakti Anand who play Ananya & Nikhil (pictured) in the hit tv serial Ek ladki Anjani Si on Sony Entertainment Television Asia will be at the show. There will also be a special appearance made by Monty Panesar. Monty is the new “spin king” and one of the brightest young stars in the world of cricket. He will be at the show on Sunday 8th July.
As well as meeting celebrities from the world of TV, film and sport there will also be musical entertainment at the show with the following confirmed acts:
Raghav – his sound and style embraces the myriad of musical styles and cultures that have come his way… R&B, Asian, a little Bollywood and a little rap… English and Hindi lyrics blending into a magnificent multicultural jamboree.
Abhijeet Sawant: After winning the Sony Entertainment Television’s first series of Indian Idol, Abhijeet Sawant has become a singing superstar. He has also released his first album ‘Aapka Abhjeet Sawant’, which has gained much popularity along with his sensational music videos. Abhijeet is also now busy playback singing for hindi movies.
On top of these musical acts we have Jinx who will have you singing along to their hits like ‘Gal sun’ and ‘Akheeyan udheek diya’…and Lady Ru who will stun you with her mesmerizing and captivating Urban Pop sound.
On top of this, there will be the usual vast array of attractions such as the simply fabulous hands on cookery theatre and a unique shopping experience made up of hundreds of exhibitors from around the world. And of course, the show would not be the same without the highly acclaimed catwalk show. The Ooops… creative team are delighted to showcase the Asian Lifestyle catwalk show for the 4th year running. The Catwalk stage is ‘the’ ultimate Asian fashion hotspot in town! Whether you are looking for Indian bridal wear or occasion wear, there is something for everyone here!