The Regent Street Festival is organised by the Regent Street Association and supported by the Ministry of Tourism – Incredible India, Visit London, the GLA, The Crown Estate, Westminster City Council and the New West End Company.
The Main Stage
On the contemporary music front, BBC Asian Network will be providing a diverse programme of music hosted by award winning presenter, broadcaster, DJ and musician Bobby Friction, talented urban music DJ Kayper, and radio host and musician Noreen. Recognised Asian artists include Niraj Chag, Rishi Rich Showcase, Lippicool, Panjabi Hit Squad featuring Ms Scandalous and Alyssia, Raghav, Swami and Lembher Hussanpuri.
The centre piece for the day comes courtesy of a spectacular dome shaped aerial rig supporting talented performers from India and the UK inspired by the theme of India Now.
There will be various dance displays such as Manipuri Dance whose performances include the simple use of hand held fir hoops’ ornamental swords and drums. Ranpaa is an extraordinary dance on stilts originating from West Bengal and is one of the very few folk dances in which each of the dancers wear ankle bells. The Perulias Chhau of Bengal are famous for their exaggerated masks and will entertain the crowd with their vigorous dance form and famous somersaults.
This Jaipur Kawa Brass Band is a traditional street band from Rajasthan with a vast array of musical influences – jazz, Western traditional, Indian traditional, Bollywood theme tunes, Hindustani classical music, sophisticated percussion rhythms – creating a sound which is individual, spontaneous and unexpected. The unique Shree Muktajeevan Pipe Band established in 1972 in honour of Gurudev Adya Acharyapravar Jeevanpran Shree Muktajeevan Swamibapa, is a processional band who will be appearing at various times throughout the day. Added to this the London based Dhol Academy, in collaboration with spectacular events company Walk The Plank, will provide a show incorporating a large mobile Dhol drum structure, live drummers, stilt walkers and pyrotechnics.
Asian Wedding Horses
An elegant White Asian Wedding Horse and Carriage will add to the Indian atmosphere and offer visitors a quick journey around Hanover Square.
The front of Hamleys will be transformed into a Goan beach, a fun place to get involved with a children’s art workshop inspired by the flora and fauna of Southern India. To add to the fun, Puran Bhatt will lead a Rajasthani string puppet ensemble. Visually ravishing and accompanied by live music, the puppets will be telling traditional folk tales from the beach. The Mobile Giant Water Turtle Sculpture will encircle the beach during the afternoon.
Artisans will be visiting from India to demonstrate their handicrafts, which will include handloom weaving, batik printing, embroidery, appliqué and mirror work, bead work and jewellery. Many of these items will be available to purchase on the day.
The Indian Bazaar
A street Bazaar with market stalls will add to the Indian flavour with spices, herbs, silks, teas and more.
Food Court Areas
Masala Zone will be offering delicious Indian Food in the three tented food court areas in Regent Street. Heddon Street, Regent Street’s Food Quarter will have live entertainment throughout the day with many of the restaurants offering Indian delicacies.
Many of the retailers in Regent Street are supporting the Festival and adopting the Indian theme for the day. Listed below are some of the activities: –
The Apple store – live music from the Panjabi Hit Squad.
Aubaine – Opening especially for the event and will be serving a special Indian dish.
Austin Reed – outside entertainment and refreshments with in store competitions and promotions, will offer 10% discount on the day
Bentley’ Oyster Bar and Grill – 10% discount to dinners that bring a festival guide
Bose – providing a sound system on the Goan Beach outside Hamleys
Brooks Brothers – free gift with all purchases over £100
Caffe Concerto – will bring their café onto the street and serve outdoor refreshments
Café Coton – Offering 10% discount on the day
Cheers – will provide 10% off all food (no beverages included) and 10% off total merchandise bill
Church Shoes – free shoe care pack with every purchase
Desigual – will offer 10% discount on the day
D&A – competition for a pair of designer sunglasses
French Connection – free copy of Indian Elle Magazine with every purchase
Filofax – will offer 10% discount on the day
Frey Wille – body painting outside the store and 10% discount on the day
Follie Follie – Will offer 10% discount on the day
Gerry Weber – will offer 10% discount on the day
Godiva – chocolate and coconut dipping outside the store and a 10% discount on the day
Habitat – prize draw of £1,000 worth of vouchers
Hawes and Curtis – live music and dance outside the store with Indian refreshments in store, offering 10% discount on the day
Hobbs – Offering 10% off with all purchases over £200
Jaeger – will have Indian themed window displays
Kent & Curwen – Offering 20% discount on the day and serve Indian refreshments
Levi’s – competition to win an outfit on the day from the new A/W collection
L’Occitane – Will have a discount in store on the day and special sets around the verbena range
Lush – Offering 10% discount on purchases over £20 playing Indian music and offering nibbles
Mamas and Papas – Offering Indian head massages to customers, £10 voucher when £70 or more is spent on maternity, serving Indian nibbles and sweets
Melts Sandwich Bar – offering Indian themed menus
Nouveauté – serving Indian fare from outside Habitat
Penhaligons – 10% discount on the day
Pole Position – A1 Racing Car with a member of the A1 Indian Racing Team,
Narain Katrthikeyan, outside the store
Principles – Will offer £10 discount with purchases of £50 or more
Samsonite – 10% discount on the day playing Indian music and offering Indian sweets
Talbots – offering drinks and 10% discount on the day
Ted Baker – magicians and tarot card readers
Terrace Restaurant – Offering 10% discount on the day
Timberland – will have themed window displays
TM Lewin – will run a competition on the day for a free shirt and tie will be running corporate offers on the day.
The Club Bar and Dining – 20% discount on the day
The Paper Club – will offer discount on the day
Viyella – will be offering glasses of wine in store
Whittard of Chelsea – will have themed window displays
Regent Street continues to flourish with the £500 million remodeling and revitalisation programme by The Crown Estate, which is creating a quality environment for people and tourism alike. Within the last two years Regent Street has seen many flagship store openings including Habitat, Zara Home, Brooks Brothers, Kurt Geiger, Penhaligons, Duchamp, Tommy Hilfiger, Timberland, Hoss Intropia, Bose, COS, Samsonite and Desigual . Soon to open are mobile and camera technology experts Nokia, and H & M, Russell and Bromley and the National Geographic store.
The eighth annual Regent Street Festival is a spectacular finale event to the India Now season and you can receive regular updates from regentstreetonline.com