Following the huge success of the agency’s annual Caribbean Model Search (CMS), this year Pulse has decided to include young British women of Caribbean heritage in their hunt to find a new catwalk superstar.
Over the past six years, CMS has helped to discover 12 world-class models who have gone on to score lucrative contracts in the fashion world – from New York to London, Paris and Milan.
These include Jaunel McKenzie, presently the world’s number one black model, who appeared in Vogue (U.S. edition) a record 11 times; Nadine Willis, the fastest rising supermodel in history, who was hired by British cosmetics brand Rimmel to appear in an advertising campaign alongside Kate Moss in 2005; and CMS 2005 winner Gaye McDonald, who this year appeared on the cover of Japanese fashion bible Luire and is featured in a stunning 18-page fashion editorial.
In 2006, a reality-TV series that documented the entire CMS process grabbed the attention of a strong and loyal audience in the Caribbean. Michael Williams, organizer of the CMS campaign in the UK is convinced that Pulse can build on that audience in 2007 by incorporating British models with a Caribbean heritage.
He said: “The only supermodel of Caribbean heritage to be discovered in the UK is Naomi Campbell, and that was over 20 years ago! Yet, in the Caribbean they discover two or three models every single year who build successful careers, working with top designers and magazines around the world. It’s time for us to create that success here.
“We know it won’t be easy, but we will be teaming up with leading London model agency Select to scout all around Britain. The winner will be signed to Select in the UK and have worldwide opportunities with Pulse. In addition, she will fly to Jamaica to film the CMS TV series and compete against winners from 12 other countries.
“This is a great opportunity, so we’re hoping that everyone who knows someone with potential will encourage them to enter.”