Spearheading the initiative, Birmingham City Council’s Leader, Councillor Mike Whitby welcomes the opportunity for the city to celebrate the diversity and cultural significance of Birmingham. “British Asian Week is fantastic news for everyone in the city. As one of Europe’s most culturally diverse cities, it is natural for us to partner an initiative that highlights huge contribution Britain’s Asian community makes to the nation’s economic, sporting and cultural achievements.
“We look forward to Birmingham leading what will become a nationwide celebration of the far reaching and significant contribution British Asians make across all areas of business and culture today.”
With high profile supporters, from British Asian celebrities, business people and politicians, the week long activities will bring together all areas of the community in a far reaching and multi faceted celebration.
Neil Rami, Chief of Marketing Birmingham adds: “Birmingham is a truly cosmopolitan city – a microcosm of future cities. The breadth of nationalities, backgrounds and cultures here in Birmingham means the city is well placed to launch a week of activity dedicated to the Asian community, celebrating the many ways that people come together from Bhangra to Business and everything in between.”
The week will end in a three day celebration of the very the best of Asian culture with Mela ’06 at Birmingham’s National Exhibition Centre. Organised by Clarion Events NEC, partners in the British Asian Week initiative, the event will give visitors the chance to rub shoulders with A-list Bollywood stars, enjoy first class shopping and the latest in Asian fashions, as well as experience authentic sounds, sights and tastes in the specially created Indian Bazaar.
For anyone interested in hosting their own cultural event to coincide with British Asian Week, please visit www.britishasianweek.com for more details about how you can get involved in the largest ever celebration of British Asian culture ever to take place in the UK.