BBC Asian Network Announce Backing for Mela ’06

BBC Asian Network Announce Backing for Mela

The BBC Asian Network has this week announced its support of Mela ’06, the largest and most comprehensive Asian lifestyle show to be staged in the UK.

Offering a three day celebration of the very best of Asian culture, the new event will take place at Birmingham’s National Exhibition Centre from 17 – 19 November, organised by Clarion Events NEC.

Visitors will rub shoulders with A-list Bollywood stars, enjoy first class shopping and the latest in Asian fashions, as well as experience authentic sounds, sights and tastes in the specially created Indian Bazaar.

Representing the best in Asian press, radio and TV, the BBC joins a top line up of high profile media partners, each responsible for partnering on a key feature at the show. The Mela’s Grand Entertainment Theatre will be hosted by the BBC Asian Network team, providing a showcase for chart topping international music stars, along with dance and comedy performances by top Asian artists.

Commenting on the BBC’s support, Mark Strippel, BBC Asian Network says: “We are proud to be part of what is set to be a great festival of Asian culture. Supporting British-Asian talent is at the heart of our broadcasting policy and
Mela ’06 provides an important opportunity to celebrate all that is best of four decades of Asian heritage and culture in the UK. We look forward to plugging into an event that reflects the BBC’s own commitment to providing entertaining and inspirational content for UK Asian communities.”

Title media partner Zee TV, the world’s leading Asian broadcaster, will ensure an all-star line up of Bollywood stars, giving visitors a chance to meet their favourite celebrities, along with a Bollywood Cinema featuring great moments from the last century of Bollywood film.

Bringing the latest looks from Mumbai to the heart of the UK, Asian Woman magazine will create the ultimate fashion catwalk, showcasing glamorous designs, previewing stylish new collections and offering fashion and beauty tips for the discerning Asian woman. Asian Bride magazine is also on hand to ensure every Asian woman looks stunning on her wedding day.

Eastern Eye and Lloyds TSB partner to support the Opportunities zone. Offering inspiration, information and support in all elements of education, careers and business start-up it will give visitors a chance to explore options for career success.

The Eastern Media Group partners with Birmingham Bites to support the food area, giving visitors the chance to experience culinary delights from top British and Asian chefs, whilst the Desi X-press profile great shopping within the Indian Bazaar.

Event Director, Graham Lock, Clarion Events NEC Ltd, comments: “We are thrilled to be able to announce the support of the BBC Asian Network, adding a key media partner to our existing portfolio of top Asian media supporters. Having made a considerable investment to ensure we create a first class event, with real appeal for multiple generations of the British Asian community, we look forward to Mela ’06 being an extremely high profile and successful event.”

Tickets to Mela ’06 are limited and will go on sale in September. Prices range from £7.50 to £15 for adults and £5 to £7.50 for children. Visitors should book early for the best price.

Region: All
Venue: The NEC
Venue Address: Birmingham
Press Tickets: Not Specified
Sponsorship: Available
Press Tickets:
Name: Dal Banwait
Phone: 0121 767 2738