Wakefield-based humanitarian charity Penny Appeal has achieved a new Guinness World Records title for the longest live charity TV broadcast by staying on air for a staggering 11 days, 11 hours and 11 minutes.
The record was achieved at 4.11am on Tuesday 14th July at the British Muslim TV studios in Wakefield.
As Britain’s ‘most generous givers’, people of Islamic faith make up a large proportion of Penny Appeal’s donor base, so the record attempt took place during Ramadan, a blessed month in the Islamic calendar.
The challenge started at 5pm on Thursday 2nd July, and every second of live appeal broadcasting was used to highlight Penny Appeal’s work in over 30 crisis-hit countries worldwide.
Presenters were joined by special guests, including renowned scholars such as Dr Reda Bedeir, champion boxer Amir Khan and Hollywood actor Omar Regan, plus there were daily live links to Sheikh Babikir in Makkah.
Adeem Younis, Penny Appeal Chair of Trustees, said: “We’re absolutely delighted to set this new record, which not only demonstrates our commitment to tackling poverty, but the generosity of all our donors too.
“We took on this challenge with the aim of helping as many people as possible and it’s been wonderful to have so much support for our life-saving work.
“The money raised will go on to feed the poor, build wells, sponsor orphans, deliver emergency aid and much more.”
Penny Appeal will continue with live round-the-clock broadcasts on British Muslim TV until the end of Ramadan (Friday 17th July). People can tune in free on Sky 845 or online at britishmuslim.tv.
Donations to all Penny Appeal campaigns can be made at any time by calling 03000 11 11 11 or visiting pennyappeal.org.