And, for every single sold, Lebara Mobile, has promised to match the proceeds* up to the value of €100,000, creating the opportunity to raise €200,000 in total for the people of Pakistan.
The single is on sale now and is available on iTunes for 79p. It will also be available on the Lebara Music Portal for Lebara customers.
All proceeds from the sale of the single will be donated, via the Lebara Foundation, to the International Federation of Red Cross and Red Crescent Societies (IFRC), who are working actively on the ground with the Pakistan Red Crescent in the most devastated regions of the country.
Maz and Ziggy from Bonafide have already been helping the people of Pakistan following the severe floods in the region. Bonafide are now taking their support for the cause to new heights, by releasing ‘Jeevay Pakistan.’ Maz commented:
“The people of Pakistan are struggling to get their lives back on track, and even the smallest donation can go a long way to helping them begin to rebuild their lives. This partnership with Lebara really shows their commitment to the Pakistani community and together we want to raise all the money we can. We hope that this Christmas, people remember that Pakistan is a long way from being back to normal and all support is really invaluable”
* All revenue, after deduction of VAT and iTunes fees, will be donated by Bonafide and matched by Lebara Mobile; this should be no less than 50% of the retail price of each single purchased.
Download ‘Jeevay Pakistan’ from iTunes now: