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Ethnic press releases & forward planning
Ethnic press releases & forward planning |
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This summer, Zee Network has lined up a string of reasons for cricket lovers to tune in to its network. Starting from 4th of July to the 12th of August Zee Cinema subscribers will be able to catch the breath taking cricket action between two of Asia’s prominent cricketing countries – Pakistan and Sri Lanka. The two nations will go head to head in an exciting summer of cricket covering the entire spectrum of cricket action: 3 Test matches, 5 One Day Internationals and the 1st T20 match, all exclusively on ZEE Cinema. In addition to this exciting series, this year ZEE will also be bringing its cricket loving subscriber’s four further cricket offerings. After the Pakistan v Sri Lanka series, Zee will also be airing the exciting Tri Nation Series, Hong Kong Sixes, Pakistan v New Zealand and the New Zealand tour of Sri Lanka. According to Govind Shahi, Zee Network Territory Head – Europe, “This year cricket on ZEE is one of our key strategies to rope in additional viewers to ZEE Network. In addition to our existing subscribers we are confident that our line-up will also excite Pakistani and Sri Lankan cricket fans”. |
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