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Ethnic press releases & forward planning
Ethnic press releases & forward planning |
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Babyquette is the first online baby and parenting magazine targeting the black ethnic family. The essential information and products needed to make the best decisions on baby and family welfare should be easily accessible. An official release confirms that by 2011, the combined buying power of Blacks, Asians and Native Americans will be $1.8 trillion (www.selig.uga.edu). Whilst the opportunity to reach the black ethnic family has been left un-tapped by the main baby sector businesses and media in the UK; Babyquette online presence complements other baby and parenting resources and will attract more traffic and open new markets in the target niche. With the assurance that on average people now spend over 12 hours a week online, three quarters of which is at home (Source: Ofcom March 2008); Babyquette ensures baby and parenting information; product or service gets to the intended recipients and can guarantee feedbacks. Baby + Etiquette = Babyquette! |
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