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Ethnic press releases & forward planning
Ethnic press releases & forward planning |
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In 2006 Sway’s This is My Demo album was nominated for the Mercury Music prize, highlighting it as amongst the 12 best albums released that year. To top it off, the album was created whilst the artist was still unsigned. Sway’s debut album has increasingly become considered as a landmark moment for British “urban” and hip-hop music, and caused widespread acclaim, with one quality newspaper describing it as; “not just the best British rap albums in years, but simply the best rap album in years, full stop.” Sway’s second album, released at the end of last year, is his most exciting and accomplished offering yet. The Signature LP – encompassing a 22 piece orchestra, several live musicians and guest appearances from Lemar, Sting’s daughter Coco, Akon and more – shows Sway’s progression and growth as an artist, fuelled by his tireless ongoing mission to creatively reach higher than ever before. Sway’s first performance at Rich Mix will give you a taste of all this and more. Expect a broad range of musical styles - hip-hop, grime, soul and pop – helping to create a sound that matches the artist’s lyrical originality. |
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