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Ethnic press releases & forward planning
Ethnic press releases & forward planning |
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Customers can use the TXT-A-CURRY service when they apply for exclusive Eatery Club Membership, which gives exclusive use of this unique service. It’s quick and simple. Just choose your food from the menu, text the code next to it along with your membership number to 80800 and less than 45 minutes later it will arrive piping hot at your door. Jabbar Khan, Director of the Lasan Group says, “The TXT-A-CURRY service is for those who are curry crazy and mobile mad. We are piloting this for our new restaurant Lasan Eatery and it has taken off in such a big way that we need to take on more staff just to keep up with the demand!” LHM Media are behind this bespoke mobile marketing solution and WAP site. The eatery required a mobile platform that would offer a branded, easy to use process for Lasan customers to order food through their mobile phone, enabling staff to efficiently process the order at the Eatery. The Lasan Wap site offers the customer an easy order process, enabling them to browse the complete Lasan Eatery menu, order by quantity, view the order before submitting, and then confirming total price of the order. An email is then delivered to Lasan, confirming the order which is then prepared for the customer. Integrating Wap into the Lasan Eatery service and ordering process offers many benefits to the eatery. It enables Lasan to view the most popular dishes that have been browsed, observe click-through and page impressions, collect mobile numbers for targeted ongoing campaigns and reinforce branding. Ian Hughes, Managing Director from LHM Media says, ‘Never before has there been so many opportunities for companies to create awareness using digital technology. There are currently more active mobile phones in the UK than people, and the mobile device is becoming a key source of information for mobile users. Lasan customers will benefit from having the Eatery menu with them at all times, take advantage of promotions and order quickly at the touch of a button.’’ - ENDS - |
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