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BUSINESS

COI Head of Cultural Diversity to speak at Ethnic Communications Seminar

 

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Patricia Macauley Head of Cultural Diversity at the Central Office of
Information (COI) has been confirmed as the keynote speaker at the free
ethnic communications seminar event set to take place on Monday 7th July
2008 at Newham Town Hall in East Ham; aimed at organisations who wish to
effectively engage with ethnic minorities and hard-to-reach groups. (Contact 0208 555 2200 for further details)
The event titled ‘How to effectively reach and engage with diverse
communities’, hosted by ethnic communications agency Rich Visions Ltd,
aims to provide central & local government, local services and private
businesses with information, advice and guidance to sustain
relationships with the UK’s disparate communities.

The seminar will offer free tips and advice on how to implement
effective communication strategies, in addition to, addressing sensitive
issues from a cultural and religious perspective. There will also be
expert advice from ethnic communications guru Mavis Amankwah (Managing
Director of Rich Visions) and Founder of DiversityLink.co.uk Asif Yusuf,
as well as successful case studies from one of the UK’s top PR
consultancies Trimedia. Representatives from leading specialist titles
The Trumpet and the Polish Express will also be giving talks on working
with ethnic media and journalists.

Patricia Macauley, Head of Cultural Diversity COI commented: The one-
size fits all communication approach is inappropriate as the UK is
becoming more culturally diverse. Understanding how to engage ethnic
minorities is imperative when developing effective communication
strategies. This event is a good opportunity to gain insights and share
learnings.”

The event will take place at Newham Town Hall, Barking Road, East Ham,
London E6 2RP from 9am – 1pm. Spaces are limited. For further
information or to book your FREE place please call 020 8555 2200 or e-
mail danielle@richvisions.co.uk
Posted on 24/06/2008
Date: 07/07/2008
Start Time: 9:00
Region: London
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