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The Marketing Effect (TME) has been chosen because of their extensive experience in results driven promotions within the ethnic communities. Harry Singh, Managing Director of TME says, “We’re extremely happy to have won the Strathmore account on the strength of our marketing campaigns. Our results driven marketing is being increasingly noticed by mainstream brands which we welcome, as it helps prove the case for investing in ethnic marketing.” A £2million above and below the line marketing campaign has been planned and TME’s in-store promotions will focus on wholesale trade, aiming to increase distribution by using promotional field teams. |
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