Surya Foods Appoints New Specialist Marketing and PR Agency

Surya Foods Appoints New Specialist Marketing and PR Agency

World Food specialists Surya Foods today announced it has appointed specialist ethnic marketing and PR agency Media Moguls to handle its product communications strategy across the UK.

Media Moguls, part of The Headline Factory Ltd Group of companies will, along with its newly formed digital division Plus 1 Digital, deliver a strategic programme of communications via traditional and online media and other offline community based initiatives at a national and regional level.

Formed in 1994 to service the needs of two markets; ethnic businesses which aimed to target both ethnic and mainstream consumers and conversely the mainstream organisations that had a need to reach the UK’s diverse ethnic communities, Media Moguls reflects the changing face of the UK’s multicultural landscape, offering a unique expertise and focused creativity.

Harry Dulai, Sales Director at Surya Foods said of the appointment: ‘The World Food market is growing at a rapid pace with ethnic products gaining an increasing prominence on the supermarket shelves. Surya Foods is excited to be at the forefront of this industry and to welcome Media Moguls and Plus 1 Digital to head Surya’s strategic campaign at a very important stage for the company. Their expertise and forward thinking strategy within the specialist and mainstream markets will enable us to deliver a focused campaign and reach out to a much wider audience.”

As one of the largest World Food suppliers to the UK’s leading supermarkets, Surya Foods delivers quality ethnic foods from around the world to consumers. Surya’s portfolio of products ranges from Asian, Oriental and Afro Caribbean to Polish and African products.

Anjna Raheja, Founder and Executive Director of Media Moguls adds: “This is an exciting year in Surya’s growth and we have a lot of innovative and interactive campaigns planned for the brands. We are delighted to have been selected to work alongside the growing and dynamic team at Surya. As well as ensuring that all the brands maintain and build their position within the core ethnic audiences, 2013 will see them proactively target their wider mainstream audiences that are embracing the World Food sector.”

Laila Rice, Surya’s new energy drink Big Up and Chef LeRoy an umbrella brand for Surya’s Caribbean ranges Jamaica’s Pride, Island Sun and Cawoods will be amongst the key brands and campaigns that will fall under the agency’s remit.

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