PAK Supermarket will be selling all the ingredients for Asian, Bangladeshi and African Caribbean cuisine from the new £10 million Superstore in Alum Rock, Birmingham.
“The secret of good ethnic cooking is having good quality ingredients and because of our buying power we will be able to supply the right stuff at the right price,” said PAK Supermarket Managing Director Khalid Hussain.
A full range of exotic ingredients including sweet potatoes, yams, mangoes, chillies, herbs and spices will be available alongside household named branded foods and drinks for people with more conservative tastes.
“In Birmingham and the West Midlands we have a large and vibrant minority ethnic community enjoying the food of the East and Caribbean but as well of this more and more people from other communities are enjoying ethnic cuisine,” added Khalid Hussain.
“Foreign travel means that people are now much more diverse and cosmopolitan in the food that they enjoy. The convenience of having all the ingredients under one roof at supermarket prices means we will be serving customers from all communities and ethnic backgrounds.”
The new superstore in Washwood Heath Road is on the site of a former derelict bus deport and has created more than 100 new jobs in one for the most deprived part of Birmingham.