New website to bolster position of Britain’s Asian-led businesses

New website to bolster position of Britain

Launch of new website set to bolster position
of Britain’s Asian-led businesses
Pinder Juttla is an entrepreneur with six years experience setting up and running his own businesses. But he had become frustrated at the lack of a resource for all Britain’s Asian businessmen and women to network, share ideas, trade with each other and develop new business opportunities.

In true entrepreneurial spirit he decided to do something about the situation. “After a few hours research I found the websites of the Prysm Group, organisers of the Business Startup show and founder partners of the Business Startup Community,” Pinder explains.
“When I approached Prysm with my idea for a website dedicated to Britain’s Asian-led businesses, the concept for the Asian Business Community was born,” he says. “The enthusiasm and experience Prysm brought to the project was infectious, and we have managed to go from concept to launch in just four weeks.”
Launched at the Business Startup show on 23-24 February at the NEC in Birmingham, the Asian Business Community has exceeded all predictions for growth. Pinder says ‘Within 4 days of the website going live, we had over 1,000 members!!’ The site, which is free to join, allows its members to list their businesses in a UK-wide directory and advertise any business up for sale. It also provides advice on starting and running a business, and the opportunity to post questions for experts in their field to answer.
Pinder says: “One of the first experts to volunteer to help out others was Ashraf Sharif, the founder of Balti Wines. He has a down-to-earth approach and has already offered some sound advice to our members.
“The site also features a Forum where our members can discuss business-related issues and draw on each-other’s experience,” continues Pinder. “There is a live chatroom and a list of organisations throughout the UK who can help businesses grow and prosper, as well as a news feed and listings of events relevant to Asians in business.”
Membership already stands at nearly 2,000 and is growing daily. “The speed at which the Community is growing is staggering,” says Pinder. “We knew there was a demand for a resource like this, but the response from not only Asians in business, but also the wider business community, is absolutely amazing.
“Our objective is to raise the profile of Asian-led businesses, build stronger ties within the UK business community, and forge new and profitable relationships for all concerned with suppliers and markets on the Indian subcontinent.”
Pinder concludes, saying: “We have had a fantastically successful launch, and the enthusiasm of our members is sure to guarantee we achieve our aims.”
Membership of the Asian Business Community is free and is open to anyone. Visit to find out more and to join this initiative to help build a community of well-informed, prosperous and successful businesses.

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