With the integration of ethnic diversity practices becomingly increasingly widespread in UK businesses, it has become vital to reach the hidden potential existent within ethnic minority communities. This is the niche that Worksfm.com has been filling since its inception in March 2006.
The initial success of Worksfm.com will be built on with the additional penetration into the UK jobseeker market that the award-winning Guardian Jobs site, Guardian Unlimited and The Guardian national newspaper can provide. The entire GNL Portfolio provides access to 1 in 10 adults in the UK.
” Worksfm.com is thrilled to be associated with Guardian Jobs, having explored other avenues we are certain that this is the recruitment media partner of choice online” Neena Kent, Director of Worksfm.com.
Nigel Bicknell, Head of Commercial Development (Guardian Recruitment Solutions) is similarly happy to seal this partnership, ” The Guardian and its online portals have always had an extremely diverse reach – 21% of Guardian Jobs users are non-white (compared to UK average of 8%). However this can only serve to strengthen the proposition we offer to all our existing advertisers and endorse the case to those who have yet to trial us”
Sources: TGI Postscript 2005; Guardian Jobsite Survey 2004; Comscore May 06