August 28, 2008 – Toronto, Canada – DeviceAnywhere’s CEO & Co-founder, Faraz Syed will describe user-friendly mCommerce applications that guide mobile application developers to create effective applications at the 2008 Financial Services Technology Forum.
Living up to expectations: developing user-friendly mCommerce applications
Consumers expect the same experience on handsets as on computers. MCommerce is particularly challenged by creating mobile applications that end-users will embrace. Applications used for online banking are not easily transferable to mobile devices. Just as consumers were initially skeptical of Internet banking, they will be hesitant to make financial transactions on handsets. Consumers must know that applications are secure and reliable.
Developers can ease these fears by ensuring that only the most user-friendly and secure applications make it to market. Fixing problems can be accomplished by developing and frequent testing across myriad devices – a feat most easily and cost-effectively accomplished through DeviceAnywhere. DeviceAnywhere provides developers remote access to real devices over live networks – on which they can develop, test, and deploy applications. Unlike emulators, DeviceAnywhere employs real devices, so devices behave exactly as if developers were holding them in their hands. DeviceAnywhere empowers mCommerce developers with tools to create effective applications – thereby satisfying end-users.
Faraz Syed is a proven thought leader and entrepreneur in the wireless industry who has presented and moderated various keynotes and panels at industry events and at his alma mater, Stanford University. While employed at mobile WAP applications company Brience, Faraz realized the difficulty and expense required developing new mobile applications. Recognizing a need to provide the first truly affordable handset testing service, Faraz Syed founded DeviceAnywhere in April 2003. Before launching DeviceAnywhere, Faraz Syed was Director of Solutions at Brience. He was also a technical architect at KPMG Consulting and held technical positions at Oracle, KLA Tencor, and AMD.
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