TheRedHotShop, dubbed as the ‘hottest ethnic shop on the net’, has re-launched its affiliate program on the Profitistic global network, offering website owners the chance to earn 5% commission on internet sales of Indian-inspired clothing, accessories, Asian beauty products, books, music and Bollywood DVDs. TheRedHotShop, the ecommerce arm of Redhotcurry.com – Britain’s leading South Asian Lifestyle portal which attracts over 40,000 unique users each month – already stocks over 2500 products. The company sends goods from stock within 24-48 hours and ships worldwide. Other benefits for affiliates include prompt payment, a reliable platform and a range of other merchants available through the Profitistic network.
From Bollywood to Curry
Launched in 2005, TheRedHotShop started by selling the Indian circular spice box and hard-to-come-by curry cookbooks to feed the demand from British curryholics. Indian Celebrity TV chef Sanjeev Kapoor is still a bestseller in the cookbooks category with his ‘Khana Khazana’ range, although the vogue is for all celebrity chef cookbooks with Camellia Panjabi’s ’50 Great Curries’ and Keith Floyd’s ‘India’ also being bestsellers.
Since the early days, TheRedHotShop started stocking Asian beauty products like mehndi (henna) cones, body paint, tattoos and bindis and demand for more Bollywood ‘bling’ in the form of sequined shoes and bags, pashminas, jewellery and clothing quickly followed.
Lopa Patel, founder of TheRedHotShop hopes that the re-launched program will be doubly attractive to existing affiliates and niche website owners, stylists, designers, beauticians and fitness fanatics who can earn extra income from her website. A range of visuals (banners, buttons and skyscrapers) are available to use with the program as is a full product feed. “A little bit of work signing up and integrating TheRedHotShop feed will pay handsome dividends” added Patel. “Affiliates also have the reassurance of being with a well established network that will arrange payments to them on a regular basis.”
NOTES FOR EDITORS:
Visuals for the TheRedHotShop Affiliate Program can be downloaded from:
TheRedHotShop.com, dubbed as the ‘hottest ethnic shop on the net’, sells a broad range of products from hard-to-get Asian kitchen utensils, curry cookbooks, Indian beauty products and incense; fairly-traded, hand-crafted jewellery, clothes and accessories for ladies and children to the latest Bollywood DVDs and Urban Asian Music, which are all despatched from stock within 24-48 hours. TheRedHotShop.com is part of Redhotcurry.com, the UK’s favourite South Asian Lifestyle Portal which attracts 40,000 unique users each month, and offers a full online ordering service at www.theredhotshop.com.
Benefits to affiliates:
• All goods supplied from stock by TheRedHotShop.com
• Fast turnaround (generally 24-48 Hours)
• 5% commission on all sales
• Worldwide shipping
• Free shipping on Bollywood DVDs
• Unique, ethnic products
• Wide range of Fair Trade products
• Regular Product Feed
• Reliable global network (Profitistic)
• Prompt payment thru the network
• Over 200 other merchants available through the Profitistic network
Profitistic is an affiliate marketing network created in 2006 as a means of providing online merchants with a cost-effective affiliate marketing service whilst maximising affiliate revenue through contact, advice and service. Based in London, United Kingdom, Profitistic has extensive experience within the interactive advertising industry. Visit www.profitistic.co.uk for further information.
ABOUT AFFILIATE MARKETING
Affiliate marketing is the mutually beneficial relationship between online Merchants and independent affiliates (publishers) who act as a virtual sales force for Merchants and receive a commission on sales achieved. The affiliate network is an intermediary responsible for management and administration of campaigns between merchants and affiliates. The UK market for affiliate marketing was worth approximately £3.13 billion in 2007* with UK online spend valued at £53.5 billion in the same period meaning that affiliate marketing is responsible for approximately 6% of all online sales. (* Information from the EConsultancy 2008 Affiliate Marketing Network Buyers Guide).